Preconceptional attention plays a fundamental role in ensuring healthier pregnancies and better outcomes for both mothers and babies. This proactive care begins even before a woman becomes pregnant, allowing healthcare providers to identify and manage factors that could put the pregnancy at risk. Many women are unaware that conditions like poorly controlled diabetes, hypertension, obesity, or deficiencies in essential nutrients can increase the chances of complications during pregnancy and childbirth. Therefore, taking the time to address these aspects beforehand helps to build a solid foundation for a safer gestation. Moreover, preconceptional care is not limited to medical conditions alone. It also includes guidance on healthy lifestyle choices such as balanced nutrition, maintaining a healthy weight, avoiding harmful substances like tobacco, alcohol, and certain medications, and ensuring that vaccinations are up to date. These measures can significantly reduce the risk of birth defects, preterm birth, and other preventable issues. In addition, counseling can support women in planning the right moment for pregnancy according to their physical, mental, and emotional readiness, which further contributes to better maternal and fetal health. In conclusion, the importance of preconceptional attention lies in its preventive nature. By focusing on potential risks before conception occurs, families are given the tools to optimize their reproductive health and create the best possible conditions for a healthy baby. Promoting awareness about preconceptional care should be a priority in public health strategies, as it not only saves lives but also reduces the long-term burden of preventable complications on healthcare systems. Investing in this stage is, without a doubt, investing in healthier generations.